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Resume

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CORE SKILLS

  • Art Direction

  • Creative Direction

  • Creative Strategy

  • Brand Identity

  • Editorial Design (Print & Digital) 

  • Concept Development 

  • Digital Content Strategy 

  • Social Media Marketing 

  • Cross-Functional Leadership 

  • Project Management

  • Marketing Campaign Design 

  • Budget & Vendor Management 

  • AI-Enabled Creative Workflows

  • Adobe Creative Suite

  • Figma

  • Sketch​

PROFESSIONAL EXPERIENCE

Matter

New York, NY 

ART DIRECTOR

05/2021 – 01/2026

  • Led art direction and photoshoot production for editorial content across Savory Magazine and Fresh Magazine.

  • Directed creative strategy and visual direction for digital platforms, including website content and social media channels (Instagram, Facebook, Pinterest, and YouTube).

  • Conceived and art directed a high engagement social media campaign, leveraging existing content and interactive social media voting to increase repeat visits and digital engagement.  

  • Developed detailed photo briefs and visual concepts for all shoots, integrating AI tools to improve efficiency and support creative ideation.

  • Managed cross-functional creative teams of photographers, stylists, and graphic designers to deliver high-quality content. 

  • Led client presentations and creative reviews, ensuring alignment with brand vision and marketing objectives. 

 

Farmasi

New York, NY

ART DIRECTOR

11/2020 – 05/2021

  • Led art direction and brand localization for a cosmetics and wellness brand’s US market launch, adapting visual content to align with regional expectations. 

  • Directed the end-to-end redesign of the primary product catalog, establishing a new visual language used across future marketing materials. 

  • Designed and produced high-volume email campaigns and conversion-focused landing pages that aligned with the brand identity and supported ongoing marketing initiatives. 

 

Brooklyn Roasting Company

Brooklyn, NY 

FREELANCE ART DIRECTOR

05/2020 – 04/2021 

  • Worked directly with the owner to redesign and refine the website visuals, ensuring a cohesive brand identity. 

  • Art directed and designed retail packaging, using color systems and layout hierarchy to communicate product origin, variety, and brand storytelling.  

  • Created custom packaging label designs for retail partners, adhering to multiple brand guidelines while delivering differentiated visual solutions. 

 

Brown Harris Stevens

New York, NY

ART DIRECTOR

11/2019 – 11/2020 

  • Art directed and designed real estate marketing collateral, including property-focused email campaigns, multi-listing newsletters, and print catalogs showcasing high-end listings. 

  • Led visual direction for digital and social media campaigns, delivering on-brand creative across email marketing, social platforms, and print materials. 

  • Developed custom logos and personal branding for individual agents, creating distinctive visual identities that could be leveraged across all marketing touchpoints. 

 

FREELANCE ART DIRECTOR

New York, NY

2009 – 2019

  • Provided art direction and design services for national clients, including marketing campaigns, digital publications, websites, editorial design, brand identity, and photo shoots. 

  • Led a complete redesign of Westfield Style, a custom published fashion magazine edited by Stacy London from TLC’s What Not to Wear.

  • Directed the art design and marketing for Daily T Golf, NY Real Estate, Junior Baseball Magazine, Youth Baseball Star Magazine, Barrier Islands Museum Book series, and LI Parent Magazine. 

  • Modernized the Uncle Ben’s food brand as the Photography Art Director; used enhanced food photography as part of a revitalized Tequila/Chiat Day Advertising campaign. 

  • Led the production and art design of an original 300-page book from concept to publication for RAND Publications.

 

Goodman Media Group

New York, NY

ART DIRECTOR

2007 – 2009 

  • Redesigned departments and features for consumer fitness and food magazines, improving visual consistency and reader engagement.  

  • Art directed food, fitness, fashion, and still life photo shoots, managing photographers, budgets, and production from concept to delivery. 

  • Recruited and managed illustrators and editorial interns. 

  • Designed marketing and promotional materials and web content for all publications. 

  • Managed and mentored junior designers and team members. 

 

Platinum Magazine

Boston, MA

ART DIRECTOR

1999 – 2001

  • Created a striking new look for the publication, resulting in increased circulation, revenue, and newsstand distribution. 

 

Scholastic

New York, NY

ART DIRECTOR

1992 – 1999

  • Executed custom publishing campaigns for clients of Scholastic Marketing Partners, the custom publishing arm of the $1.5-billion publishing company

  • Worked with a wide array of Fortune 500 clients, including Nickelodeon, Paramount, the US Armed Forces, Visa, Fujifilm, Quaker Oats, Georgia Pacific, McDonald’s, the State of Florida, and the USDA. 

EDUCATION

  • Bachelor of Fine Arts (BFA) | New York University, New York, NY                            

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